Must Watch - Century Of The Self
This superb series is about how those in power have used Freud's theories to try and control crowds in an age of democracy.
Sigmund Freud, the founder of psychoanalysis, changed the perception of the human mind and its workings profoundly. His influence on the 20th century is widely regarded as massive. The video documentary below describes the impact of Freud's theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their "engineering of consent".
The Century of the Self asks deep questions about the roots and methods of modern consumerism, representative democracy and its implications. It also questions the modern way we see ourselves, the attitude to fashion and superficiality.
The business and political world both use public relations to read and fulfill our desires, to make their products or speeches as pleasing as possible to us. This documentary shows how by employing the tactics of psychoanalysis, politicians and businesses appeal to irrational, primitive impulses that have little apparent bearing on issues outside of the narrow self-interest of a consumer population. A Wall Street banker is even quoted as saying "We must shift America from a needs - to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. [...] Man's desires must overshadow his needs.
AN ABSOLUTE MUST WATCH!!!
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